Human Resources Management in Social Entrepreneurship

Human Resources Management in Social Entrepreneurship

Burcu Kümbül Güler (Dokuz Eylul University, Turkey)
DOI: 10.4018/978-1-5225-5687-9.ch008

Abstract

With the rise of social entrepreneurship, social enterprises have gained popularity as socially innovative organizations which try to balance their economic and social missions. In the competitive environment of social economy, good management and investment in human resources have become requirements of social enterprises for their survival. Among the management practices, human resources management acts as a tool for gaining competitive advantage and it builds mutual trust between the staff and the organization. Emphasizing the significance and challenges of human resources management, this chapter explains human resources main practices—recruitment, career management, training, and compensation and performance management—in social entrepreneurship.
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Introduction

Social entrepreneurship definitions are various in the literature and the conceptualization of the construct includes many dimensions such as social mission, continuous innovation, use of resources, credibility, accountability, sustainability, creating social value, opportunity recognition, commitment to collective purpose, etc. (Waddock & Post, 1991; Leadbeater, 1997; Dees, 1998; Sullivan Mort, Weerawardena, & Carnegie, 2003). As can be derived from these dimensions, in social entrepreneurship social needs are tried to be met by achieving sustainability (Mair & Marti, 2004) which leads us to accept social entrepreneurship as the interaction of social mission and economic goals.

Social entrepreneurship can be regarded as a response to unmet individual and societal needs (Haugh, 2007) while encompassing creating of social enterprises (Haugh, 2005). Unlike traditional for-profit sector, social enterprises in the realm of social entrepreneurship has emerged as mission-driven organizations which have emerged in reaction to social, economic and/or environmental problems. The relationship between social entrepreneurship and social enterprise can be found in some of the definitions in the field. For instance, social entrepreneurship is seen as,

the entrepreneurship leading to the establishment of new social enterprise, and the continued innovation in existing ones (Sullivan Mort, Weerawardena, & Carnegie, 2003).

Global Entrepreneurship Monitor (2006) also regards social entrepreneurship as any attempt at new social enterprise activity or new enterprise creation (Harding, 2007). Thus, it is highly probable that social entrepreneurship leads to the creation or the development of a social enterprise; however a social enterprise is not necessarily or permanently engaged in a social entrepreneurship process (Brouard & Larivet, 2010). Although the relationship is uni-directional, there is an inevitable connection between these concepts and in this chapter, human resources management (HRM) will be discussed on both social entrepreneurship level and on social enterprise level.

As the organizations of the process of social entrepreneurship, social enterprises are located at the crossroads of market, public policies and civil society (Nyssens, 2006). There are some factors which enable the growth of these enterprises recently. One contributing factor is the former donor-dependent organizations’ seeking of more commercial sources of revenue -like earned income- due to the change in philanthropic giving. In addition, market opportunities for new entrants emerged because of the change in public service delivery. Also, new forms of capitalism have directed attention and resources towards the market potential of social enterprises. Consequently, with the rise of social enterprises’ blending social and economic values, boundaries between for-profit, non-profit and public sectors have been blurring (Doherty, Haugh & Lyon, 2014). Within this context, as social enterprises develop in number and also in quality, management of these organizations has become an important issue. First, establishment and foundation of these organizations, and then their legitimacy and sustainability require good managerial knowledge and practice (Borzaga & Solari, 2001).

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