A Hybrid Style of E-Learning in MBA Education across Borders

A Hybrid Style of E-Learning in MBA Education across Borders

Caroline Benton (University of Tsukuba, Japan), Rémy Magnier-Watanabe (University of Tsukuba, Japan), Harald Herrig (Grenoble Ecole de Management, France) and Olivier Aba (Grenoble Ecole de Management, France)
DOI: 10.4018/978-1-4666-0882-5.ch811
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This paper outlines a real-life example of a course taught jointly by the MBA-IB program at the University of Tsukuba in Tokyo, Japan and the Master in Management program (ESC) at the Grenoble Ecole de Management in Grenoble, France using a hybrid style of e-learning that was aimed at increasing communication and collaboration among instructors and students. The qualitative analysis of this experience found that the variables that most significantly affected the development and outcome of the course were the unique goals, resources and student profiles of each university, the blending of synchronous and asynchronous instruction, the exchange of instructors to promote face-to-face instruction, and the use of a didactic and experiential approach to cross-cultural learning. Such cross-cultural course connecting distant groups working together toward the resolution of a common problem can become a stepping stone toward the promotion of sustainable development.

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