ICT and Agricultural Cooperatives: Are They Prepared to Take Advantage of Business Opportunities?

Abstract

New technologies in information and communication technology are significantly impacting traditional business models, demonstrating how the relationship between the company and its corresponding value chain is changing in recent years due to the new possibilities they offer. The aim of this chapter is to analyze the current situation of Internet usage and electronic commerce in agri-food cooperatives in the province of Lleida, Spain. To this end, a questionnaire was completed by olive oil and sweet fruit cooperatives in 2010 that addressed the following aspects: computer equipment, Internet connection and presence, and finally, the level of electronic commerce. The results provide information on aspects to consider for ensuring that agricultural cooperatives take full advantage of the opportunities offered by new technologies, resulting in a useful tool for the managers of these organizations as well as for policy makers concerned with encouraging and promoting the social economy.