ICT as an Enabler for Small Firm Growth: The Case of the Mompreneur

ICT as an Enabler for Small Firm Growth: The Case of the Mompreneur

Yvonne Costin (University of Limerick, Ireland)
DOI: 10.4018/978-1-4666-0882-5.ch602
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Abstract

The advancing pace of women’s entrepreneurial activity across the globe is a promising trend to fuel economic development and social progress (Fitzsimons & O’Gorman, 2005). Analysis of the reasons why women start a new business, the choice of product/service, and industry sector highlight the home-based female entrepreneur. These entrepreneurs constitutes a segment referred to as the mompreneurs—mothers who establish a business operated from home. Thus, although mompreneurs gain benefits of operating their business from home, they also experience additional challenges. One such issue is their dependence on ICT. To succeed and grow, mompreneurs’ businesses must use ICT as a backbone for the business in an integrated manner. In this article, the author examines the adoption and application of ICT in the mompreneur business, as well as the challenges encountered in its effective use. A specific emphasis is placed on the issue of ICT and its use by the mompreneur in undertaking business transactions and as a means of facilitating small firm growth.

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