Identification of Optimal Web Page Set based on Web Usage using Biclustering Optimization Techniques

Abstract

The primary objective of this chapter is to propose Biclustering Optimization Techniques (BOT) to identify the optimal web pages from web usage data. Bio-inspired optimization techniques like Firefly algorithm and its variant are used as optimization tool to generate optimal usage profile from the given web usage dataset. Finally, empirical study is conducted on the benchmark clickstream datasets like MSNBC, MSWEB and CTI and their results are analyzed to know the performance of the proposed biclustering optimization techniques with respect to optimization techniques available in the literature.