MLA
Basuvaraj, M., and Keshvi Rastogi. "Illuminating the Convergence of Artificial Intelligence (AI) and Business Intelligence (BI) in E-Commerce and Fin-Tech in India." AI-Powered Business Intelligence for Modern Organizations, edited by Arul Kumar Natarajan, et al., IGI Global, 2025, pp. 243-264. https://doi.org/10.4018/979-8-3693-8844-0.ch010
APA
Basuvaraj, M. & Rastogi, K. (2025). Illuminating the Convergence of Artificial Intelligence (AI) and Business Intelligence (BI) in E-Commerce and Fin-Tech in India. In A. Natarajan, M. Galety, C. Iwendi, D. Das, & A. Shankar (Eds.), AI-Powered Business Intelligence for Modern Organizations (pp. 243-264). IGI Global. https://doi.org/10.4018/979-8-3693-8844-0.ch010
Chicago
Basuvaraj, M., and Keshvi Rastogi. "Illuminating the Convergence of Artificial Intelligence (AI) and Business Intelligence (BI) in E-Commerce and Fin-Tech in India." In AI-Powered Business Intelligence for Modern Organizations, edited by Arul Kumar Natarajan, et al., 243-264. Hershey, PA: IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8844-0.ch010
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