Impact and Role of Social Media in Tourism Sector

Impact and Role of Social Media in Tourism Sector

Ramesh Kait (Kurukshetra University, India)
DOI: 10.4018/978-1-5225-0708-6.ch021


In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.
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The roll of the information technology is increasing tremendously in recent era of technology. If we see all around us we find many social media site which helps the people to move around the world by scrolling the different sites of social media. This technology brings the people very close to each other and helps to know the different tourism place all over the world, so may site are available like Facebook, Twitter, Vibo of China, Orkut which is shortly closed the services to the people. A great merit of social communities’ networks sites has a reverse side effect that is also having so many side effects and demerits also, it disintegrate and also decay face-to-face socialization and hence it is useful and also having disaster activity, as an autonomy the virtual world, individuals (Zen, Benxiang, Genitsen, & Rolf, 2014) are free to show impersonate himself and easy to pretend someone else. Social media sites help and give power to click of the mouse and your problem is over and unfortunately feature of online socialization cheat people.

No matter if you are searching for tourism place over the world, this is the faster way to make connection and to see the beatifications of desired places and by this way they can lower down their expenses of tour if I say about the old traditional era without technology the people used rely on the agent and their agencies. Now, the people can interact with each other by using multimedia social sites like twitter and Facebook.

There are some new websites popping up regularly and they all are dedicated to people of heterogeneous mindset up to connect and to interact via social media sites and such sites helps individual to extend their business and personnel base connections.

These connections can (Emi, 2014) help one with a variety of things such as:

  • Finding new tourist places.

  • Seeking a new job.

  • Locating assistance/services referrals.

  • support from like-minded individuals.

  • Making or receiving advice on career or personal issues.

In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families. Snail mail pen pals have been replaced by virtual avatars and private messages sent via the social network.

Many social networking sites incorporate an instant messaging feature, which means you can exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions.

Whether you are non-profit organization who needs to get the word out about your upcoming fundraiser or a business owner marketing a new product or service, there’s no better way to get your message in front of millions of people twenty-four hours and whole week services to the people. So these sites are having role model to the real world societies and it works like news and information sharing phenomena and this lead to the development to the instance growing methodology to improve their product by sharing information so twitter, YouTube and Facebook sites are very much helpful in growth of tourism sector (Barczyk & Duncan, 2011).

Using information technology to develop and tighten supply chain relationships can reduce costs and bring higher quality travel products to the market. Furthermore, this technology can contribute to minimizing transaction costs and lowering uncertainty, sharing market information and aiding distribution channel efficiency. Providing computer systems that integrate travel businesses with suppliers, distributors and retailers is the crucial first step toward developing a successful e-commerce business model. The goal of this research is to investigate how IT and e-commerce has been used to develop e-commerce development strategies for travel agencies in Taiwan. This pioneer survey allows for real-time inventory management and efficient customer travel services. E- Commerce can enable more efficient transactions and help travel related suppliers obtain better customer services. An e-commerce development model for travel agencies is proposed.

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