MLA
Ratnasingam, Pauline. "The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce." Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1543-1559. https://doi.org/10.4018/978-1-61520-969-9.ch095
APA
Ratnasingam, P. (2010). The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce. In I. Management Association (Ed.), Business Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1543-1559). IGI Global. https://doi.org/10.4018/978-1-61520-969-9.ch095
Chicago
Ratnasingam, Pauline. "The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce." In Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1543-1559. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-969-9.ch095
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