The Impact of Culture Bump and Technology on Creating Effective Diversity Leadership

The Impact of Culture Bump and Technology on Creating Effective Diversity Leadership

Stacey C. Nickson, Carol M. Archer, S. Raj Chaudhury
DOI: 10.4018/978-1-4666-2668-3.ch011
(Individual Chapters)
No Current Special Offers


One practical application of technology to promote diversity leadership can be found in the Culture Bump Approach to cross-cultural communication. This approach to dealing with differences offers the opportunity for leaders to understand the process of connecting beyond differences in a sustainable way. When this is combined with the advantages of delivering training via technology, a new possibility for diversity emerges. In this chapter, the authors examine the culture bump approach to dealing with differences, the impact of diversity leadership being framed within the culture bump approach, and technology’s contribution to both.
Chapter Preview

More than a century of electronic technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned (Marshall McLuhan, 1994).


Fundamental Assumption Of Culture Bump Approach

A critical distinction of the Culture Bump Approach is its assumption that the point of origin for intercultural understanding is a specific observable difference, which Archer (1991) termed a culture bump. The Culture Bump Approach is, therefore, interpersonal and represents a paradigm shift from more traditional approaches to learning about cultural and other differences, which focused on the construct of culture. This traditional approach, which relies on understanding the values, beliefs, and certain behaviors of cultural groups, is insufficient for understanding the complexity of human interactions. Abdallah-Pretceille (2006) calls for a paradigm shift away from the concept of culture saying that “cultural traces” or “cultural fragments” are more consistent with the reality of cross-cultural interactions in today’s global society. The Culture Bump Approach represents this paradigm shift by shifting the point of origin to a specific behavior that any individual may experience. Thus, a specific, personal experience becomes the driving force for developing four specific skills that are essential in effectively communicating with those from another culture.

Complete Chapter List

Search this Book: