Impact of Artificial Intelligence on Organizational Performance of Agritech Firm

Abstract

Agriculture, vital for all human activities, contends with global challenges of population growth and resource competition. Technological advancements like ICT, AI, machine learning, and blockchain can tackle sectoral issues. This study focuses on AI's impact on organizational performance, particularly in AgriTech. Executives of Bangalore-based AgriTech firms employing AI were surveyed via a self-administered questionnaire, comprising both quantitative and qualitative inquiries on AI's impact on value chain performance. The study utilized a simple random sampling method and statistical analyses including Chi-square, ANOVA, correspondence analysis, and simple mean to analyze the data. The study found that AI benefits and its potential significantly boost the value chain performance of AgriTech enterprises. Focusing on AI advantages and future prospects can greatly enhance organizational performance, indirectly impacting overall efficiency through improved value chain operations. Managers are advised to prioritize AI integration for better company performance.