Impact of Crisis on Tourist Destination: A Case of Kashmir, India

Impact of Crisis on Tourist Destination: A Case of Kashmir, India

Natasha Saqib (University of Kashmir, South Campus, India)
DOI: 10.4018/978-1-7998-2204-2.ch005

Abstract

The purpose of this chapter is to examine the impact of crisis events in Kashmir on the demand for tourism in order to establish a better understanding of changes and trends in the demand for tourism. The author has no information to assess the impact of the crisis on the brand image of Kashmir as a tourist destination. The study limits itself to what is a first step in this assessment and assumes that periods of low demand for destination Kashmir are linked in some way to the tourism crisis. The article traces the evolution, growth, pattern, and trends of tourism since independence (1947) of Kashmir. The historical trends in tourist arrivals in Kashmir for a period of over six decades illustrates that tourism has been highly susceptible to crises in Kashmir. The study provides a bottom-up perspective, based on observation, measurement and analysis. Also provided is a contextualization of the tourism crisis and its impact on a tourist destination.
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Literature Review

Few of the studies discusses tourism crisis specifically crises related to political and natural disasters. Arana and Leon (2008) examined the short-run impacts of the September 11 attacks in New York on tourist preferences for competing destinations in the Mediterranean and the Canary Islands and found that the attacks caused a shock to tourists’ utility, and a change in the image profile of destinations.

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