Impact of Digital Culture Integration on Performance of Infosys Ltd.: A Pre- and Post-Merger Analysis

Abstract

The customer is an important resource for achieving the digitalisation capabilities. Organisations mainly emphasise the customer taste and preference because the customer is the king of the market as well as a help in assessing the internal as well as external process that can simplify the various points that are useful to make a balance between customers and life cycle of products and services. The main aim of the chapter is to know the digital culture transformation and its impact on financial performance of Infosys. The present study utilizes secondary data sources. The secondary data sources primarily consist of published studies in various international and national journals, magazines, and conference proceedings. The statistical tools such as the ratio analysis and sample test were used to test impact of digital culture transformation. The study found that electronic payment growth (EPG) did not significantly impact four important financial metrics, namely net interest margin (NIM), current ratio, advance growth, and capital adequacy ratio (CAR).