Impact of Social Networking Sites Among College Students With Special Reference to Rural Areas in India

Impact of Social Networking Sites Among College Students With Special Reference to Rural Areas in India

T. Balamurugan, M. Aravinthan
DOI: 10.4018/978-1-7998-2201-1.ch008
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Social networking sites over the years have changed from a few user-based sites into a phenomena that has become a platform for a huge number of users. However, the growth and development of social networking sites have brought great concerns on parents and educational authorities with respect to potential risks that are facing the university students as they use online social networking frequently for gathering information. The use of social networking sites among the university students requires much attention with increasing number of students creating profile and feeding their personal information into the sites. The increasing activity on the sites by student community can negatively impact the normal activity of students' lives. This can also become a hindrance to the academic development as well as social engagement of students. Therefore, there is a need to study, assess, and evaluate the issues revolving the usage of social networking sites among the student community. The study shows that the distribution of respondents according to their influence of SNS. It shows both section-wise distribution and their composite scores. Also, the table shows the respective mean scores and standard deviation. It may be inferred that 77.50% of the respondents have stated that the influence of SNS are high, 18.55% of the respondents have stated that the influence of SNS is moderate, and 3.95% of the respondents have stated that the influence of SNS is low. However, the composite mean score (2.72), standard deviation (0.530) depicts that the respondents have stated that the influence of SNS is high.
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Purposes Of Social Networking Sites

The fame of social networks develops quickly continuously. These social sites have turned out to be successful (to a degree) methods for conveying thoughts and sentiments among their clients. Therefore, they are starting to get more consideration from instructive establishments. Gardner (2009) opined that organizations are finding a way to instruct students on the utilization of the sites, particularly in the zones of the protection, lawful issue and potential financial and mental threats. Also, social networking upgrades a student’s feeling of network, sharing and joint effort, brings an extra obligation and remaining burden, which a few students find unbendable and rather “forced”. This innovation utilizes web cams or voice-just delicate product to hold virtual courses on the web. This is amazingly helpful for coordinated efforts where the accomplices live in various parts of the globe.

Using social networking sites students can convey what needs be impart and gather profiles that feature their ability and experience. According to Konetes and McKeague in 2011, thought of specific disclosures about the employments of the social networking sites particularly, Facebook, the researchers announced that, ''students are utilizing Facebook and different channels to build up their personalities, convictions and positions on different issues, for example, governmental issues, religion, economy and work, and additionally to pioneer and create suggest connections.

Key Terms in this Chapter

Facebook: Currently Facebook is the fifth most trafficked site on the internet worldwide and second most trafficked social media site on the world. It was first founded by Mark Zuckerberg in 2004. These are interactive allowing visitors to leave comments, message each other via widgets on the blogs and it is the interactivity that distinguishes them from other static websites. It has affected the social life and activity of people in various ways.

Social Media Hermit: Is an individual who avoids any form of online sharing. With the increasing societal pressures to be searchable on social media platforms, the number of social media hermits is constantly declining. One of the headwinds facing social media hermits is the trend for recruiters and human resource professionals to rely on online networks such as LinkedIn to send out new postings, as well as the new emphasis on social media experience in many professional jobs.

Social Network: Social network is a broad term used to denote the blogs, user created videos and wikis. A social networking is an online service, platform or site that focuses on building and reflecting of social network or social relations among people who share interests and activities.

social networking sites: Social networking site functions like an online community of internet users. People use social networking sites for communication personally as well as professionally to contact with others. Social networking sites like Facebook provides new venues for young LIS Professionals to express themselves and to interact with one another.

Twitter: Fast and sometimes furious, certain businesses really thrive on Twitter. If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter. On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.

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