Implementing Electronic Commerce in Global Marketing

Implementing Electronic Commerce in Global Marketing

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-4666-9787-4.ch043
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Implementing Electronic Commerce In Global Marketing

This section describes the theoretical and practical concept of e-commerce, the significance of e-commerce in global marketing, and the implementation of e-commerce in global marketing.

Key Terms in this Chapter

Technology: The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment.

Competitive advantage: A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation.

Information Technology: The development, installation, and implementation of computer systems and applications.

Electronic Commerce: The activities that relate to the buying and selling of goods and services over the Internet.

Internet: The single worldwide computer network that interconnects other computer networks.

Information and Communications Technology: The study of the technology used to handle information and aid communication.

Business: The activity of buying and selling commodities, products, or services.

Marketing: The strategic functions involve in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.

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