Implications for Recruiting International Students to the University of North Carolina System

Implications for Recruiting International Students to the University of North Carolina System

Cheryl McFadden (East Carolina University, USA), Cathy Maahs-Fladung (Utah State University, USA), William Mallett (East Carolina University, USA) and Liyao Zhao (East Carolina University, USA)
DOI: 10.4018/978-1-4666-4498-4.ch008
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In 2011-2012, international students and their families contributed almost 22 billion dollars to the U.S. economy and to higher education. Although there were a record number of international students (764,495), they represent only 4% of the 20.6 million students enrolled in higher education. Are institutions capitalizing on this market and how specifically does it benefit the institution and state economy as well? In order to answer this question, the financial implications of recruiting international students to North Carolina, particularly the University of North Carolina (UNC) System were explored. In North Carolina, the net contribution of foreign students and their families was USD$338,418 million and specifically within the UNC System, USD$174,326.9 million (51.51%). Of the 14 institutions examined, six relatively smaller institutions had the most significant overall increase in enrollment during 2009-2011, and masters’ institutions in particular reported a 23.10% positive change, followed by doctoral/research institutions with a 21.93% change.
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Review Of Literature

It has been well documented about the cultural benefits of recruiting international students to U.S. institutions (Bevis, 2002; McFadden, Maahs-Fladung, & Mallett, 2012; Pandit, 2007; Reimers, 2009), but what are the financial implications to both the national and state economy? In particular, how do these recruitment efforts benefit individual institutions? In order to answer these questions, we address the benefits and multipliers of recruiting international students from a national, state, and system perspective. There are four primary reports: State Higher Education Finance (SHEF), Grapevine, Open Doors 2012, and the 2012 Council of Graduate Schools International Graduate Admissions Survey, Phase III: Final Offers and Admissions that will be reviewed to illuminate the financial state of higher education and the impact on both the national and state economy.

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