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The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

Pankaj Bagri (Indian Institute of Management Bangalore (IIMB), India), L. S. Murty (Indian Institute of Management Bangalore (IIMB), India), T. R. Madanmohan (Indian Institute of Management Bangalore (IIMB), India), and Rajendra K. Bandi (Indian Institute of Management Bangalore (IIMB), India)
Copyright: © 2004 |Pages: 13
DOI: 10.4018/978-1-59140-259-6.ch011
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Abstract

This case discusses the adoption of a web initiative by a leading Indian integrated healthcare provider. By tracing events associated with the project over a two-year period, the case highlights how a technologically simple IT adoption ran into difficulties because of lack of a comprehensive analysis during the adoption decision process, which was largely guided by a perceived opportunity to exploit favorable stock market conditions.

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