MLA
Germanakos, Panagiotis,et al. "Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery." E-Commerce Trends for Organizational Advancement: New Applications and Methods, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2010, pp. 151-166. http://doi:10.4018/978-1-60566-964-9.ch009
APA
Germanakos, P., Tsianos, N., Lekkas, Z., Mourlas, C., & Samaras, G. (2010). Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery. In Khosrow-Pour, D.B.A., M. (Ed.), E-Commerce Trends for Organizational Advancement: New Applications and Methods (pp. 151-166). IGI Global. http://doi:10.4018/978-1-60566-964-9.ch009
Chicago
Germanakos, Panagiotis and Nikos Tsianos, Zacharias Lekkas, Constantinos Mourlas, and George Samaras. "Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery." In E-Commerce Trends for Organizational Advancement: New Applications and Methods. edited by Mehdi Khosrow-Pour, D.B.A., 151-166. Hershey, PA: IGI Global, 2010. http://doi:10.4018/978-1-60566-964-9.ch009
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