Incorporating Artificial Intelligence in Branding: Revolutionizing Strategies and Addressing Challenges in the Indian Market

Abstract

This chapter explores the incorporation of Artificial Intelligence (AI) in branding, particularly within the Indian market. It analyzes the impact of AI technology on branding strategies, improving consumer engagement, and addressing the problems encountered by Indian firms in embracing these breakthroughs. The study offers practical insights into AI applications in many sectors, identifying obstacles to effective implementation and providing strategic recommendations for brands aiming to optimize AI's potential. The findings indicate that, although AI presents substantial prospects to enhance brand equity, its effective implementation requires a strategic strategy that meticulously addresses technological, ethical, and consumer-related concerns.