Increase the Diffusion Rate of Emergent Technologies

Increase the Diffusion Rate of Emergent Technologies

Sven Seidenstricker (Fraunhofer Institute for Industrial Engineering, Germany) and Antonino Ardilio (Fraunhofer Institute for Industrial Engineering, Germany)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch531
OnDemand PDF Download:
$30.00
List Price: $37.50

Chapter Preview

Top

Background

In literature, Rogers (2003) defined the term diffusion as the “process by which an innovation is communicated through certain channels over time among the members of a social system….” The diffusion of a technology follows similar principles, as in many cases a technology will be integrated into products and appear as an innovation.

The diffusion of new technologies into market, even if they have a high potential, is difficult. Many technologies require a period of years before they are adopted by the social system. In some cases, technologies never make it into market (Gómez & Vargas, 2012).

The diffusion of a technology into market needs to aim for the following objectives.

Increase the rate of diffusion of the technology within a market: The rate of diffusion is the relative speed at which an innovation is adopted by members of a social system (Rogers, 2003). A high technology diffusion rate implies a bigger market demand and therefore a higher potential for the company or institution in marketing their technology.

Key Terms in this Chapter

Diffusion: The accumulated level of the technology in market.

Technology: Uses physical principles and scientific laws to realize technical functions.

Emergent Technology: A technology which is new and coming into view.

Business Model Prototype: How a potential business model could be designed in the future as well as the kind of value creation and revenue achievement it might produce.

Business Model Innovation: Is a new way to generate value for customers and stakeholders and enables the establishment of competitive advantage for the company or research institution.

Diffusion Rate: Quotes the current quantitative scope of the technology’s diffusion.

Business model: The logic of the value generation for customers, stakeholders and the company or research institution.

Complete Chapter List

Search this Book:
Reset