MLA
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." Social Networking Communities and E-Dating Services: Concepts and Implications, edited by Celia Romm Livermore and Kristina Setzekorn, IGI Global, 2009, pp. 60-77. http://doi:10.4018/978-1-60566-104-9.ch004
APA
Bishop, J. (2009). Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters. In Romm Livermore, C., & Setzekorn, K. (Eds.), Social Networking Communities and E-Dating Services: Concepts and Implications (pp. 60-77). IGI Global. http://doi:10.4018/978-1-60566-104-9.ch004
Chicago
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." In Social Networking Communities and E-Dating Services: Concepts and Implications. edited by Celia Romm Livermore , and Kristina Setzekorn, 60-77. Hershey, PA: IGI Global, 2009. http://doi:10.4018/978-1-60566-104-9.ch004
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