MLA
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." Social Computing: Concepts, Methodologies, Tools, and Applications, edited by Subhasish Dasgupta, IGI Global, 2010, pp. 1987-2004. https://doi.org/10.4018/978-1-60566-984-7.ch131
APA
Bishop, J. (2010). Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters. In S. Dasgupta (Ed.), Social Computing: Concepts, Methodologies, Tools, and Applications (pp. 1987-2004). IGI Global. https://doi.org/10.4018/978-1-60566-984-7.ch131
Chicago
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." In Social Computing: Concepts, Methodologies, Tools, and Applications, edited by Subhasish Dasgupta, 1987-2004. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-984-7.ch131
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