MLA
Bakshi, Madhupa, and Prashant Mishra. "Influence of Trust and Affect on Brand Loyalty and Brand Performance: The Case of Indian Television News Channels." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1554-1571. https://doi.org/10.4018/978-1-5225-5187-4.ch078
APA
Bakshi, M. & Mishra, P. (2018). Influence of Trust and Affect on Brand Loyalty and Brand Performance: The Case of Indian Television News Channels. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1554-1571). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch078
Chicago
Bakshi, Madhupa, and Prashant Mishra. "Influence of Trust and Affect on Brand Loyalty and Brand Performance: The Case of Indian Television News Channels." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1554-1571. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch078
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