Information Architecture: Case Study

Information Architecture: Case Study

Cláudio Roberto Magalhães Pessoa (Universidade Fumec, Brazil), Monica Nassif Erichsen (Escola de Ciência da Informação da Universidade Federal de Minas Gerais, Brazil), Renata Maria Abranches Baracho (Escola de Ciência da Informação da Universidade Federal de Minas Gerais, Brazil) and George Leal Jamil (Informações em Rede, Brazil)
DOI: 10.4018/978-1-4666-8637-3.ch019
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This paper main objective is to raise information and knowledge demands in an information technology consulting organization, aiming to prepare an information architecture project, where the information and knowledge management will contribute to the expected improvement. A descriptive research has been prepared, using an interview script that enabled to reach the desired goal. It was concluded that existing investments are isolated, without an effective planning that might allow the company to achieve results that would bring real improvements to it.
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It’s clear in modern organizations the need of investment in information and knowledge management business that enables them to create, if not a differential, a condition to compete with greater force in the market where they operate. To Calof and Smith (2010), organizations must be aware of technological trends and employ efforts to best meet competitive edge.

According to Pessoa and Jamil (2012), organization managers, whether from strategic or information technology (IT) area, feel the importance of having investments in order to seek an improvement in the information and knowledge management. Barbosa and Nassif (2012, pp. 114) highlight the productivity paradox of information technology, since IT investments have not been utilized by organizations especially in the case of “facilitating creativity and exploration of ideas by employees or as a support resource for strategic planning and competitive intelligence activities. “

Davenport (1998) argues that organizations should develop their projects holistically, so that all sectors work in an integrated way in search of the desired differential. The author stresses that organizations should best think about their information and knowledge management projects before considering investment in technology, what usually occurs in the opposite way.

In this context, the concept of Information Architecture (IA) is of great importance to assure that strategic decisions are taken in a more founded manner. IA facilitates organizations to organize the information in order to make it easily accessible and useful to the users. According to Wurman (1997), IA has emerged to organize data standards creating an information map that turns the complex clear. This gives the organization a competitive advantage, since decisions will become more effective through the use of accurate and easily accessible information.

Imbued with the thought of these authors, this research main objective is to raise the demands of information and knowledge in an IT organization, aiming to elaborate a planning project of information and knowledge management. Interviews were conducted with five professionals of the organization, from different areas, seeking to develop a diagnosis and propose possible solutions to deployment of AI Project, which will bring the benefit of qualifying the decision-making by offering more precise information to organization managers.

Key Terms in this Chapter

Information Representation: The study of technique to information organization intending improve its use at organization.

Information architecture: Methods of organization in informational environments.

Information Management: Study of the information's use at business environment to obtain better return of investment.

Information System: Tools to assist users routinely for organizational decisions.

Information: Greatest asset of modern organizations. If well managed and used, will create the expected differential and higher returns for organization.

Information Retrieval: Implementation of tools to assist the user in research to find important information concerning business issues.

Knowledge Management: Methodology to use the business knowledge to obtain better return on investment (ROI).

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