Information Marketing

Information Marketing

José Poças Rascão (Polytechnic Institute of Setúbal, Portugal)
DOI: 10.4018/978-1-5225-6225-2.ch005

Abstract

This chapter discusses the issues of the needs and satisfaction of the customers, in terms of information, as a basis for the practice of marketing in information management. It enhances the arguments of the relationship between marketing and information science. The chapter stresses that practicing marketing cannot be done without information about customers and to customers and their relationship with information management, in information science. It stresses the importance of the studies and research on marketing of information as a philosophical approach for the information management process. The structure of the chapter synthesizes the existing academic work, seeking to generate new knowledge. It presents the promotion and communication of information in organizations from the evolution of the concept of marketing, in an integrated manner, in order complete the implications for future research.
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Methodology Of Approach

This is a descriptive and analytic approach seeking to know and analyze the existing scientific or cultural contributions on this subject, from the review of the existing literature. The survey was structured based on the systemic approach, seeking to the understanding of the problems of post modernity in the work of Erikson (1998), looking for practical, operational or troubleshooting application of “real life” organizations.

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