Information Technology Strategic Alignment

Information Technology Strategic Alignment

Fernando José Barbin Laurindo, Marly Monteiro de Carvalho, Tamio Shimizu
DOI: 10.4018/978-1-59140-553-5.ch264
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Abstract

Information technology (IT) has assumed an important position in the strategic functioning of leading companies in competitive markets (Porter, 2001). Particularly, e-commerce and e-business have been highlighted among IT applications (Porter, 2001). Two basic points of view can be used for understanding the role of IT: the acquisition of a competitive advantage at the value chain and the creation and enhancement of core competencies (Porter & Millar, 1985; Duhan et al., 2001).

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