Information Technology Strategic Alignment

Information Technology Strategic Alignment

Fernando José Barbin Laurindo (University of Sao Paulo, Brazil), Marly Monteiro de Carvalho (University of Sao Paulo, Brazil) and Tamio Shimizu (University of Sao Paulo, Brazil)
DOI: 10.4018/978-1-59140-553-5.ch264
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Information technology (IT) has assumed an important position in the strategic functioning of leading companies in competitive markets (Porter, 2001). Particularly, e-commerce and e-business have been highlighted among IT applications (Porter, 2001). Two basic points of view can be used for understanding the role of IT: the acquisition of a competitive advantage at the value chain and the creation and enhancement of core competencies (Porter & Millar, 1985; Duhan et al., 2001).

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