Informational and Communicational Explanations of Corporations as Interaction Systems

Abstract

Whilst many proponents of “interactive communication” and “social interaction” do not see the concept as problematic, they focus attention on practices. I choose to re-examine both “interaction” and “communication,” and to relate these concepts to the concepts of society and organisation/corporation1. The concept of “interaction” is examined, and social interaction is considered as exchange. The patterning of social interaction in markets, bureaucracies, solidarity groupings, and co-operative collectives, and their respective core values are considered. The “organization” is explained as a complex dynamic interaction system. An alternative sociological analysis of the social is compared with that of the social psychology tradition. Communication is discussed as a mode of interaction, to reveal monologic and dialogic conceptions of communication. Conclusions are raised around the themes of “interactive communication,” IT, and dialogue and appreciation in a society constituted by interaction. Interaction, it is concluded, requires presence, whereas ICT allows absence.