Informational and Communicational Explanations of Corporations as Interaction Systems

Informational and Communicational Explanations of Corporations as Interaction Systems

Richard J. Varey (The Waikato Management School, New Zealand)
DOI: 10.4018/978-1-59140-530-6.ch006
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Abstract

Whilst many proponents of “interactive communication” and “social interaction” do not see the concept as problematic, they focus attention on practices. I choose to re-examine both “interaction” and “communication,” and to relate these concepts to the concepts of society and organisation/corporation1. The concept of “interaction” is examined, and social interaction is considered as exchange. The patterning of social interaction in markets, bureaucracies, solidarity groupings, and co-operative collectives, and their respective core values are considered. The “organization” is explained as a complex dynamic interaction system. An alternative sociological analysis of the social is compared with that of the social psychology tradition. Communication is discussed as a mode of interaction, to reveal monologic and dialogic conceptions of communication. Conclusions are raised around the themes of “interactive communication,” IT, and dialogue and appreciation in a society constituted by interaction. Interaction, it is concluded, requires presence, whereas ICT allows absence.

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