MLA
Sarma, Anjan J. "Initiating an Organizational Change Management Process: Achieving Service Quality in Emerging Economies." Innovations in Services Marketing and Management: Strategies for Emerging Economies, edited by Anita Goyal, IGI Global, 2014, pp. 67-88. https://doi.org/10.4018/978-1-4666-4671-1.ch004
APA
Sarma, A. J. (2014). Initiating an Organizational Change Management Process: Achieving Service Quality in Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 67-88). IGI Global. https://doi.org/10.4018/978-1-4666-4671-1.ch004
Chicago
Sarma, Anjan J. "Initiating an Organizational Change Management Process: Achieving Service Quality in Emerging Economies." In Innovations in Services Marketing and Management: Strategies for Emerging Economies, edited by Anita Goyal, 67-88. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4671-1.ch004
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