Innovation and Sustainability in Electric and Autonomous Mobility in Advertising and Media

Abstract

The electric and autonomous vehicle (EV/AV) industry is undergoing rapid transformation, fueled by technological innovation, environmental policy, and shifting consumer values. As this evolution accelerates, media and advertising play a pivotal role in shaping public perception, influencing adoption, and differentiating brands in a competitive market. Modern advertising in this industry emphasizes sustainability, innovation, and safety, often leveraging digital platforms to connect with environmentally conscious and tech such as virtual test drives or augmented reality showrooms—have become essential tools for engagement. Brands are not only promoting vehicles but also selling a vision of the future, aligning with broader narratives of clean energy, smart cities, and connected lifestyles. edia and advertising in the electric and autonomous vehicle industry are not merely promotional tools but strategic instruments that drive awareness, shape perceptions, and ultimately influence the trajectory of adoption.