Innovation, Innovativeness, and Gender: Approaching Innovative Gender

Innovation, Innovativeness, and Gender: Approaching Innovative Gender

Ewa Okoń-Horodyńska (Jagiellonian University in Kraków, Poland)
Copyright: © 2015 |Pages: 20
DOI: 10.4018/978-1-4666-8611-3.ch013
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The chapter deals with the search for the sources of broadly understood creativity in solving various problems: social, political, practical (related to everyday life), family, economic, culture, religious, etc. wherever traditional approaches proved ineffective. These creative solutions - unconventional and having their practical application - became innovations. How multi-dimensional one's predispositions to solve problems are affects the person's capabilities to develop innovations. In view of the growing importance of gender studies, the already mentioned elements should be supplemented with one more - gender. Hence, the concept of Innovative Gender is introduced where men and women are granted equality of measures, opportunities, and situations encompassed by the innovation genome model. The starting point for Innovative Gender research is the establishment of four dedicated matrixes containing information (variables) that describes a given area, taking into account gender issuer, with collaboration playing a major role here.
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Innovation, Innovativeness: The Driving Force Of Development

Although the literature on the subject offers many varied definitions of innovation as well as a large number of models developed over the last 30 years of the 20th century, it is impossible to avoid references to them; yet, the focus is on the search for changes in the economy and society constituting innovation, where gender can be of particular importance.

Key Terms in this Chapter

Innovative Gender: Grants to men and women equality of measures, opportunities, and situations, falling within the scope of the innovation genome model. It is assumed, that the issue of equality of sexes in general, manifested as equal accessibility of education, equal rights, equal pay, equal access to labour market, equal access to vocational training, equal promotion opportunities in employment, equal social benefits and rights, equality in performance of social and political roles, equality as regards employment security, equal right to maternity leave and unpaid extended post-maternity leave in a given social and economic system is already maintained; any gaps in this respect may be only institutionally neutralized.

Creativity: It is a cognitive process, it leads to new, original ideas, concepts, associations, and new ways to practical problem solving. But it is also a process that cannot be captured by means of any simple pattern. Something new can be created both, as a result of laborious research, or by accident - triggered by intuition and imagination, unconventionally. It is a basis for research and development work (basic research, applied research, and experimental development works) consisting in persistent creative work undertaken with a view to enhancing the knowledge resources (including the knowledge about human beings, culture and society) and finding new applications for them. It is the entire process by which ideas are generated, developed and transformed into value. It encompasses what people commonly mean by innovation and entrepreneurship... it connotes both the art of giving birth to new ideas and the discipline of shaping and developing those ideas to the stage of realized value. The crucial variable in the process of turning knowledge into value is creativity.

Innovation: Is at the center of practically all the phenomena, difficulties and problems of economic life in capitalist society, as its essence is “building a new function of production. It is hard, purposeful work making very great demands on diligence, on persistence, and on commitment; that it requires that innovators build on their own strengths and, that is an effect in the economy and society, because it changes the behaviours of entrepreneurs and consumer.

Creative Industries: Originating from individual creativity, capabilities, and talents, showing potential for creating wealth and jobs through generating and deploying intellectual property. Originally categorised as creative industries were: advertising, trade in antiques, architecture, handicraft, design, fashion, film, computer and video games (entertainment applications), music, performing arts, publishing, computer software, TV, and radio, and today this catalogue is gradually expanding.

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