Innovative Business Models for E-Learning Entrepreneurs

Innovative Business Models for E-Learning Entrepreneurs

Arunasalam Sambhanthan (Curtin University, Australia) and Vidyasagar Potdar (Curtin University, Australia)
DOI: 10.4018/978-1-5225-9615-8.ch082

Abstract

This paper reports a state of the art literature survey undertaken on innovative e-learning business models. A review of existing business models of e-learning providers is undertaken. Three business model classification approaches for e-learning businesses are adapted for the evaluation. The e-learning business models are classified into three main categories namely managerial classification, service oriented classification and economic classification. We have then classified the literature in this line and present a priori framework developed for evaluating the e-Learning business enterprises. The research concludes with a summary of classification approaches available in the existing e-learning business domain.
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Business Model Defined

A business model is defined as:

architecture for products, services, and information flows, including a description of the various business actors and their roles and a description of the potential benefits for the various business actors; and a description of the sources of revenues (Timmers, 1998).

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