Innovative Strategic Integration of IoT and Digital Marketing for Sustainable Environmental Governance

Abstract

Purpose: This study explores how integrating IoT and digital marketing can enhance sustainable environmental governance, addressing environmental challenges and supporting the achievement of sustainable development goals (SDGs). It aims to show how this combination can tackle environmental challenges and support (SDGs). Methodology: A literature review and case studies evaluate how real-time IoT data can enhance targeted digital marketing strategies, promoting sustainable behaviour. Findings: Integration improves public engagement and campaign effectiveness, using IoT data for timely, impactful messaging. Challenges like data privacy and technical interoperability must be addressed. Practical Implications: Insights for stakeholders help refine sustainability initiatives and advance global environmental goals. Originality/Value: This research offers a framework that combines IoT and digital marketing, empowering innovative, data-driven solutions for sustainability. Keywords: IoT, Digital Marketing, Environmental Governance, Sustainability, Data Analytics, SDG