Inside the Project Management Institute: Setting up Change Makers for Success Based on Social Connection

Inside the Project Management Institute: Setting up Change Makers for Success Based on Social Connection

Deborah Walker (Project Management Institute, USA) and Dave Garrett (Project Management Institute, USA)
DOI: 10.4018/978-1-4666-9867-3.ch018
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PMI is the world's leading not-for-profit professional membership association for the project, program, and portfolio management profession. Now in its 46th year, the association provides global advocacy, collaboration, education, and research to more than 2.9 million professionals working in nearly every country in the world. To better support project practitioners in their role as “change agents,” PMI utilizes popular social media platforms, as well as a robust virtual community. Through social media, PMI creates an environment in which project practitioners create, curate, and share strong value-added content, take part in well-informed discussions, and collaborate to seek effective solutions.
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PMI currently employs LinkedIn, Twitter, Facebook, Google+, YouTube, and its own virtual community at to connect with aspiring and practicing project practitioners and to facilitate knowledge sharing among them. Approximately 1.4 million people engage with PMI through social media and the community on

PMI specifically uses social media to:

Connect Project Practitioners

PMI’s LinkedIn discussion group, now approaching 200,000 members, is managed day to day by a small group of volunteer moderators who are also experienced project managers. Many members participate in group discussions, showcasing their expertise and building their personal brand on the world’s most popular professional network. Discussions often tackle difficult issues, such as working with disengaged executive sponsors, transitioning a company from a waterfall to an agile approach or managing remote project teams spanning various locations, languages, and cultures.

In addition, aspiring project managers frequently visit PMI’s LinkedIn forum to seek advice on studying for their certification exams or getting their first project management job. Writers for PM Network®, PMI’s flagship magazine, also initiate discussions and feature responses in each issue of the magazine, giving group members the opportunity to appear in a prominent, project management–focused publication.

Stay in Touch and Get Feedback

From discussions of complex topics to lighter interactions, project practitioners respond to thought-provoking content on all PMI social channels by sharing their rich personal experiences. Members and chapters often reach out to PMI, typically on Twitter, to share pictures and updates from their regional events, exhibiting the diverse industries and locations where project practitioners work, as well as volunteer work such as community improvement projects.

Provide Encouragement

Within its social media channels, PMI frequently hears from project practitioners seeking to achieve their Project Management Professional (PMP)®, PMI Agile Certified Practitioner (PMI-ACP)® or other PMI certifications. Practitioners who want details on certifications or the application process are put in touch with a customer care representative for appropriate support.

PMI even receives photos of certification study sessions, often with creative shots of the aspiring PMP® certification holder’s constant companion, A Guide to the Project Management Body of Knowledge (PMBOK® Guide). (One long-time PMI member even made a YouTube music video called Rock the PMBOK®.) And many hard-working applicants ultimately tweet pictures of themselves displaying their well-earned certification!

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