Institution Case Study: YouTube

Institution Case Study: YouTube

J. Walker (IT Consultant, USA)
DOI: 10.4018/978-1-4666-4739-8.ch021

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Place Information And Introductory General Observations

Introduction and Location Background

Each institution is unique in its own way. The idea of this case study is to analyze its components by the following general sections and detail considerations that are either good or poor. Being a case study, observations are subjective to the observer. This introduction takes into account the following general points of consideration (not all points will necessarily apply to this institution): location data, purpose/mission of the institution, its background/history, and general feel of the facilities on arrival, etc.

Founded in February 2005, YouTube allows many people around the world with open access to the Internet to discover, watch, and share originally-created videos with limited access to copy-righted material. It does this by being a distribution platform for original content creators and advertisers large and small to post their content for free so other can openly view them. The company is based in San Bruno, California, and was started by three former PayPal employees. It is currently a subsidiary of Google. Under the 'about' section of their site, they have an interesting timeline of their brief operational history as told in the hit videos of those times—ranging from the funny, international pop-culture, cat-humiliation, video blogging, indie music videos, political debates, and primary videos from historical events from around the world (like the riots in Iran, 2009).

As stated in the community guidelines, YouTube is not for pornography or sexually explicit content, or hate rhetoric and they do maintain a staff to review some of massive volumes of video submissions. Their aim is create an ad hoc viewer community, of course under their for-profit business. The profit motive aside, YouTube has provided a solid and well-respected outlet for people around the world to submit their video content into one large collection. The idea was novel, and it has really exploded (as seen by the many different imitation sites) within our society.

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