Integration of BIM Work Culture for Improving Global Project Collaboration Productivity

Integration of BIM Work Culture for Improving Global Project Collaboration Productivity

Maszura Abdul Ghafar (Universiti Putra Malaysia, Malaysia), Rahinah Ibrahim (Universiti Putra Malaysia, Malaysia), Zalina Shari (Universiti Putra Malaysia, Malaysia) and Farzad Pour Rahimian (University of Strathclyde, UK)
Copyright: © 2018 |Pages: 22
DOI: 10.4018/978-1-5225-5625-1.ch006
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Building information modelling is further globalizing architecture, engineering, and construction (AEC) professional partnerships. However, little is known on the effect of cultural and human factors on BIM-enabled visualization applications. This desktop study examined the extant literature on factors relating to application of BIM-enabled visualization technologies as a process that can improve, leverage, and conduct visual communication for coordination during implementation of global projects. It identifies BIM-enabled visualization having the capability in facilitating knowledge flows in complex discontinuous working environment of a property development's life cycle, and supports designers' understanding in its early working phases. This chapter presents the development of a theoretical proposition for embedding local work culture etiquette in BIM-enabled visualization application for augmenting dynamic knowledge transfer among discontinuous members in a building project. The result is expected to benefit rapidly developing countries (e.g., Malaysia) in enabling successful partnerships with counterparts from developed countries.
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Research Methodology

This research conducted desktop study for examining the impacts of different visual communication approaches using technology and professional collaborative tools to manage project deliveries in the construction industry. The investigation of CAD technologies covers understanding of general conceptual perspectives regarding added-value components associated with BIM enabled visualisation. This is followed by examination from extant literature among others - the relative effect of the CAD technologies (e.g., object-oriented modelling (OOM), interoperability, and Industry Foundation Classes (IFC)) to enhance the effectiveness and efficiency in BIM enabled visualisation. Emanating from examination of the relative effect of these CAD technologies, this paper argues that professional response towards BIM enabled visualisation tools seldom receive scholarly attention.

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