Intelligent Agents for Competitive Advantage: Requirements and Issues

Intelligent Agents for Competitive Advantage: Requirements and Issues

Mahesh Raisinghani (University of Dallas, USA) and John H. Nugent (University of Dallas, USA)
DOI: 10.4018/978-1-59140-206-0.ch002
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Abstract

This chapter presents a high-level model for employing intelligent agents in business management processes, much like has been successfully accomplished in complex telecommunications networks, in order to gain competitive advantage by timely, rapidly, and effectively using key, unfiltered measurements to improve cycle-time decision making. The importance of automated, timely, unfiltered (versus “end of period” filtered) reports is highlighted, as are some management issues relative to the pressures that may result concerning an organization’s employees who must now take action in near real time. Furthermore, the authors hope that understanding the underlying assumptions and theoretical constructs through the use of employing intelligent agents in business management processes as a sub element of, or tool within Business Intelligence (BI), will not only inform researchers of a better design for studying information systems, but also assist in the understanding of intricate relationships between different factors.

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