Intelligent Semantics Approaches for Adaptive Web

Intelligent Semantics Approaches for Adaptive Web

Anu Sharma (IASRI, India) and Aarti Singh (Guru Nanak Girls College, India)
Copyright: © 2018 |Pages: 20
DOI: 10.4018/978-1-5225-5951-1.ch010


Intelligent semantic approaches (i.e., semantic web and software agents) are very useful technologies for adding meaning to the web. Adaptive web is a new era of web targeting to provide customized and personalized view of contents and services to its users. Integration of these two technologies can further add to reasoning and intelligence in recommendation process. This chapter explores the existing work done in the area of applying intelligent approaches to web personalization and highlighting ample scope for application of intelligent agents in this domain for solving many existing issues like personalized content management, user profile learning, modelling, and adaptive interactions with users.
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1. Introduction

The quantum of information accessible from World Wide Web (WWW) is increasing exponentially over time. Retrieval of desired information from WWW has become a tedious and difficult task like finding a needle in the hay stack. So, there is a continually growing demand for more sophisticated techniques in web information retrieval. Further, current web has taken up a face and shape of a knowledge provider rather than just an information dissemination medium with the introduction of technologies like Data Mining (DM), Semantic Web (SW) and Multi-Agent Systems (MAS) (Singh, 2012). As the volume of data collected by various enterprises increase, the need for analysing the data efficiently rises sharply. DM has emerged as a cutting-edge technology with the related advancements in database technology for business intelligence through on-line analytical processing tools on data warehouses. These techniques are also applied on relational, transactional, object-oriented, spatial, temporal and text databases. This technique is found very useful in business viz. telecommunication industry, banking and finance, bio-medical and DNA analysis, agriculture and retail industry. Further, many other types of data like web content, images, video, social networking data and blogs came into picture. This change has led to the emergence of Web Mining (WM) and Web Personalization (WP). WM may be defined as the use of DM methods to find patterns from the Web (Kosala & Blockee, 2000). Based on types of web data, researchers have categorized the WM into three type namely web content, structure and usage mining. These methods were found very useful in the development of adaptive/personalized web. Further, there has been tremendous growth and evolution in e-business, e-commerce, e-banking, scientific research, e-learning, social networking, web communities, blogs and other sectors which have necessitated the need for personalized information delivery from the web based on user interest and context. So, WP is emerging as the most cutting-edge technology in future web applications. The four main phases (Anand & Mobasher, 2005) of a WP system are user profile extraction, pattern discovery, recommendations and evaluation which are described in detail in section 2. WP phases can be enhanced by using SW and intelligent Software Agents (SA) for the retrieval of better knowledge oriented recommendations. Many researchers have reviewed the existing work done in this area. Kobsa (2001) has given a detailed study on generic user modeling system. Carmagnola, Cena & Jena (2011) have reviewed the work done on solving the user interoperability issue across multiple websites. Malik & Fyfe (2012) have studied in detail the contributions made in all the phases of WP. Ghorab, Zhou,O’Connor and Wade (2013) have surveyed the work done for various stages of personalized information systems. Chen, Wu and Cudré-Mauroux (2012) have surveyed the state of the art on applying computational approaches into SW applications. Singh and Sharma (2017) have reviewed of existing intelligent technologies for personalized information retrieval from web and proposed a framework for semantic web information retrieval. Singh and Sharma (2015) have explored the scope of applying SW and SA technologies for WP. This chapter extends their work by: (1) describing in details the each of WP phases; (2) including privacy and security concerns; and (3) updating the contents with latest research work. This chapter provides an insight into the various aspects of semantic and intelligent technologies along with latest research work done in this area. The next section describes the Adaptive/Personalized Web in brief.

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