MLA
Roberts, Mary L. "Interactive Brand Experience: The Concept and the Challenges." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 103-121. https://doi.org/10.4018/978-1-59140-321-0.ch006
APA
Roberts, M. L. (2005). Interactive Brand Experience: The Concept and the Challenges. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 103-121). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch006
Chicago
Roberts, Mary L. "Interactive Brand Experience: The Concept and the Challenges." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 103-121. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch006
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