MLA
Möhlenbruch, Dirk, et al. "Interactive Customer Retention Management for Mobile Commerce." Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1129-1148. https://doi.org/10.4018/978-1-61520-969-9.ch069
APA
Möhlenbruch, D., Dölling, S., & Ritschel, F. (2010). Interactive Customer Retention Management for Mobile Commerce. In I. Management Association (Ed.), Business Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1129-1148). IGI Global. https://doi.org/10.4018/978-1-61520-969-9.ch069
Chicago
Möhlenbruch, Dirk, Steffen Dölling, and Falk Ritschel. "Interactive Customer Retention Management for Mobile Commerce." In Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1129-1148. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-969-9.ch069
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