Interactive Strategies for Cultural Heritage Tourism and Macau City Development: The Tourists’ Perspectives

Interactive Strategies for Cultural Heritage Tourism and Macau City Development: The Tourists’ Perspectives

Aliana M. W. Leong (Macau University of Science and Technology, China) and Jacky X. Li (Macau University of Science and Technology, China)
DOI: 10.4018/978-1-4666-0276-2.ch006
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Abstract

This paper examines the cultural heritage resources of Macau in tandem with the city’s development. The investigation encompasses the actual condition of Macau’s cultural heritage tourism and the challenges and opportunities for its future development. Based on the experiences of other countries, the authors set strategic goals, provide an overall path and developmental strategies, and create a scientific structure with a framework built on theory and practice. The necessity and viability of cultural heritage tourism in cultivating and enhancing the city’s competitiveness as a tourism destination is argued. Based on a survey of visitors to Macau, the researchers gain an understanding of the tourists’ behavior, awareness and evaluation of scenic spots that are part of the cultural heritage tour.
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Introduction

This study is designed as part of the whole research titled, “A Primary Study on the Interactive Strategies for Cultural Heritage Tourism and City Development: A Case Study of Macau”. A part of the study seeks to understand the perceptions of Macau local community residents, their evaluation and demands that influence of the development of Macau’s cultural heritage tourism. It aims to identify the direction and ways for the betterment of the cultural heritage development in Macau from the local community residents’ perspectives in order to promote the development of Macau with the hope of laying down a concrete foundation on the interactive development between cultural heritage tourism and city development.

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