An Interdisciplinary Workshop for Business-Idea Generation

An Interdisciplinary Workshop for Business-Idea Generation

Astrid Lange (Brandenburg University of Technology Cottbus, Germany)
DOI: 10.4018/978-1-60960-519-3.ch008

Abstract

This chapter describes a workshop concept for small groups that aims at the qualification for creative business-idea generation in interdisciplinary teams of academics. The chapter’s aim is to provide a theory-based and application-oriented description of the workshop, including a first-hand report on implementation. The chapter will start with a description of theoretical contributions and underlying research results to illustrate the workshop’s framework. Then a description of the aims, methods and target group follows, as well as the organizational settings and training methods. Then the chapter will focus on the realization of the workshop. Finally, the workshop concept’s scope of application is discussed and summarized.
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Background And Context Of The Workshop

The following paragraphs start with some comprehensive deliberations regarding the understanding of entrepreneurship and entrepreneurship education as well as the empirically based derivation of creativity as a topic for extra-curricular entrepreneurship education. Then, we will present more specific deliberations regarding creativity and creative idea generation.

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