An International Collaborative Masters Degree in Integrated Marketing Communications: A US-EU program in the Mediterranean

An International Collaborative Masters Degree in Integrated Marketing Communications: A US-EU program in the Mediterranean

Kathleen A. Krentler (San Diego State University, USA) and Albert Caruana (University of Malta, Malta)
DOI: 10.4018/978-1-60960-599-5.ch007

Abstract

A transnational partnership between the University of Malta in Malta and San Diego State University in the United States resulted in an agreement to commence a Masters degree in Integrated Marketing Communications. The degree is fully delivered in Malta, a Mediterranean island state and a full member of the European Union. In Malta, the program is held not at the main campus of the University but at the historical campus of the University of Malta in Valetta that dates back to 1592. Classes are in English and are taught by faculty from both universities. Students earn a degree from each of the two participating schools thus providing recognition in both the US and the EU. This chapter charts the challenges faced and the hurdles encountered to develop the curriculum, launch the degree, recruit the students, undertake teaching, and ultimately, graduate the first cohort.
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Organization Background

This case presents a program which is the result of a transnational partnership between the University of Malta (UM) and San Diego State University (SDSU) in the United States. It is a comprehensive post-graduate program in Integrated Marketing Communications (IMC). The effort is part of a series of post-graduate degree programs offered by the University of Malta in partnership with various US partner universities under its International Masters Programmes (IMP) portfolio. In the case of the IMP IMC program, students earn a Master of Science in Business Administration (MSBA), Marketing from San Diego State University and a Master of Arts (MA) in Integrated Marketing Communications from the University of Malta as they study in Malta for one year, taking courses from both UM and SDSU faculty. This case describes how the partnership was established, the development process, program details, the program’s launch and its first year of operations. The benefits and challenges of developing and implementing such a program are highlighted throughout the case and insight into how such a transnational partnership can occur is provided.

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