Internet in Marketing Strategy in Greek Tourism Industry

The Emerge Of E-Tourism

Holloway and Taylor, (2006) recognized that the need of the emerge of e – tourism as a result of a fast- forwarding society. The potential tourists are now able to find all information needed available in the web, compare prices, tailor their own package tour, make reservations and pay for them “without leaving their armchair”. Buhalis (2003) explained that information and communication technologies (ICTs), of course including internet, information systems and telecommunications as well, are the tools that brought evolution of tourism demand and developed a business model of tourism organizations, in collaboration with e – business and e – management including e – planning and e – strategy. Kotler & Armstrong (2006) added to this point that in the digital age that we are currently now, the terms of e – business and e – commerce have dynamically introduced in the marketplace.