Interorganizational Relationships: Theoretical Evolution and Success Attributes

Interorganizational Relationships: Theoretical Evolution and Success Attributes

Tharwa Najar (University of Mannouba, Tunisia) and Mokhtar Amami (Royal Military College, Canada)
Copyright: © 2014 |Pages: 17
DOI: 10.4018/978-1-4666-4745-9.ch010
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Abstract

Since the 1990s, the subject of “Interorganizational Relationships” (IORs) has gained the interest of academics in several fields (Donnan & Comer, 2001), such as strategic marketing, Management Information Systems (MIS), operation management and logistics, and strategic management. The diversity of approaches related to IOR conceptualization has led to fragmented knowledge bases (Mohr & Nevin, 1990; Claro, et al., 2003; Durand, et al., 2006). The present chapter discusses this concept and proposes an integrated view of IOR evolution in a network context. Furthermore, a presentation of IOR governance typologies is exposed to emphasize the hierarchy-market dichotomy and the hybrid form as the combination of the two perspectives. Last, based on a literature review, the chapter exposes the attributes characterizing interorganizational relationships climate success to demonstrate the informal aspect of interorganizational context.
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1. Interorganizational Relationships: Concept Origin And Theoretical Frame

New economic rules (Shapiro & Varian, 1999) have motivated the attention of academics to explore the field of organizational networks. Thus, they have been determined over the past 50 years to establish coherent theoretical bases to interorganizational interactions (i.e., alliances, partnerships, collaboration, networks) (Evan, 1965; Jarillo, 1988; Ring & Van de Ven, 1992; Mohr & Spekman, 1994; Bensaou & Venkatraman, 1995; Blankenburg & al., 1996; Kauser & Shaw, 2004; Medlin & al., 2005; Duffy, 2008). This stream was emphasized in the 1990s with the move from the analysis of individual firms towards interactions between firms (Ritter & Gemünden, 2003). Organizational set analysis (Evan, 1965; Galaskiewicz, 1985) is quite complex (Håkansson & Snehota, 1994). This issue is associated with several fields of organizational sciences (Holden & O'Toole, 2004). Hence, aiming at studying IORs development, we opt to begin with a review of the traditional research paradigms from marketing channels literature. In the following section, we are interested in studying the concept of “interorganizational relationships” and its evolution.

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