Intra-Entrepreneurship as a Business-Renewal Strategy: A Study in Auto Parts Companies in Colombia

Intra-Entrepreneurship as a Business-Renewal Strategy: A Study in Auto Parts Companies in Colombia

Ricardo Prada
DOI: 10.4018/978-1-7998-4909-4.ch025
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Abstract

The growth, transformation, and development of new economic sectors of a country can be determined from the entrepreneurship. This entrepreneurial attitude manifests itself from different approaches, not only by the emergence of new companies, but also by decision-making and entrepreneurial activity, in certain situations. Business success can be attributed to the different influences, changes, and pressures caused by the environment, or to special characteristics of entrepreneurs, personal aspects, and environment. This chapter aims to analyze intra-entrepreneurship as a business renewal strategy, exploring the auto parts sector, through a qualitative study in a sample of companies in the auto parts sector in Colombia.
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Entrepreneurship And Intra-Entrepreneurship

The concept of entrepreneurship emerges initially from the union between the French word entreprendre and the German word unternehmen that mean “to start a new business” (Veeraraghavan, 2009). This word entrepreneurship has a French origin and means taking risks, that is, someone who chases benefits and works in team or individually, innovating and creating business opportunities (Hisrich, 1990; Bruneau & Machado, 2006).

Key Terms in this Chapter

Organization: A group of people who work together in an organized way for a shared purpose. A business or administrative concern united and constructed for a particular end.

Market: The people who might want to buy something, or a part of the world where something is sold. An event or occasion usually held at regular intervals, at which people meet for the purpose of buying and selling merchandise.

Working Climate: Concerning or related to the work environment.

Colombian Automotive Sector: Relating to Colombian motor vehicles.

Behavior: A particular way of acting. A specific response of a certain organism to a specific stimulus or group of stimuli.

Innovation: The use of a new idea or method. Something newly introduced, such as a new method or device.

Knowledge: Understanding of or information about a subject that you get by experience or study, either known by one person or by people generally. The facts, feelings or experiences known by a person or group of people.

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