Introduction

Introduction

Peter Busch (Macquarie University, Australia)
Copyright: © 2008 |Pages: 16
DOI: 10.4018/978-1-59904-501-6.ch001
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

At the dawn of a new century, the principal assets of many (perhaps most) corporations are now held in the intangible form of intellectual capital. The primary market value of Microsoft, for example, lies not in its buildings, equipment, or receivables, but instead in the smarts of its people, software development capacity, patents, copyrights, and trademarks (Housel & Bell, 2001 p. xi).

Complete Chapter List

Search this Book:
Reset