Investigating the Demise of Radio and Television Broadcasting

Investigating the Demise of Radio and Television Broadcasting

Wong Chuling (Nanyang Technological University, Singapore), Chow Min Hua (Nanyang Technological University, Singapore) and Chua Jit Chee (Nanyang Technological University, Singapore)
DOI: 10.4018/978-1-61350-147-4.ch031

Abstract

Since the emergence of the Internet and Web 2.0, the possible decline and eventual demise of traditional radio and television (TV) broadcasting has been highly debated among many experts of the industry. This chapter seeks to identify the patterns in consumers’ behaviors and the evolution of radio and TV broadcasting brought about by Web 2.0 to prove the validity behind this topic, through understanding these changes. We will then propose a modified product life cycle for radio and TV broadcasting in which its decline phase is replaced by an evolution phase due to the Internet. The implications of these findings will be discussed, along with suggested prescriptions on how to avoid the problem of facing demise.
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Background

The widespread adoption of radio and TV broadcasting can be observed in our current surroundings; however, radio and TV broadcasting faces new challenges due to changes in consumer behaviors and the introduction of Web 2.0.

In this section, the traditional product life cycle, current consumer behavior trends and the evolution of radio and TV broadcasting brought by Web 2.0 along with crossing of the chasm are discussed.

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