Investigating the Rationale of ERP: A Case Study

Investigating the Rationale of ERP: A Case Study

Eleanor Doyle (University College Cork, Ireland) and Frédéric Adam (University College Cork, Ireland)
DOI: 10.4018/978-1-59140-188-9.ch003
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Abstract

This case illustrates the importance of a reliable information systems infrastructure in supporting the operations and the development of modern businesses. A longitudinal analysis (1995-2001) of Topps Ireland Ltd. is presented. Topps attempted to acquire and implement a state-of-the-art Enterprise Resource Planning (ERP) system in order to increase control over its operations and to develop management information systems to improve decision making in relation to the commercial strategy of the firm. The case shows how the evolution of Topps to an internationally successful competitive situation was enabled and facilitated by the greater control allowed by its ERP system. The case begins with a description of Topps — its line of business and its development over time — and its business strategy in 1995. The reasons that contributed to the decision to select an ERP system for Topps emerge from the case. The “teething troubles” associated with the system are addressed, and latest information from Topps management on the success of the implementation concludes the case.

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