MLA
Qayyum, Abdul, and Do Ba Khang. "Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market." Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, IGI Global, 2013, pp. 271-287. https://doi.org/10.4018/978-1-4666-3631-6.ch016
APA
Qayyum, A. & Khang, D. B. (2013). Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market. In R. Eid (Ed.), Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies (pp. 271-287). IGI Global. https://doi.org/10.4018/978-1-4666-3631-6.ch016
Chicago
Qayyum, Abdul, and Do Ba Khang. "Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market." In Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, 271-287. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3631-6.ch016
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