Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business

Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2016 |Pages: 23
DOI: 10.4018/978-1-5225-0236-4.ch001
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Abstract

This chapter aims to investigate the roles of mobile commerce (m-commerce) and mobile payment (m-payment) in global business, thus revealing the overview of m-commerce; m-commerce and Technology Acceptance Model (TAM); m-commerce and trust; the concept of m-payment; the importance of m-commerce in global business; and the importance of m-payment in global business. The operation of m-commerce and m-payment is needed for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is required for modern organizations to investigate their m-commerce and m-payment, develop a strategic plan to regularly check their practical advancements, and immediately respond to m-commerce and m-payment needs of customers in modern organizations. The chapter argues that applying m-commerce and m-payment has the potential to enhance business performance and reach strategic goals in global business.
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Investigating The Roles Of Mobile Commerce And Mobile Payment In Global Business

This section reveals the overview of m-commerce; m-commerce and TAM; m-commerce and trust; the concept of m-payment; the importance of m-commerce in global business; and the importance of m-payment in global business.

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