MLA
Saavedra, Felipe Uribe, et al. "Is Social Media Marketing Really Working?: Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance." Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 1260-1279. https://doi.org/10.4018/978-1-4666-6114-1.ch061
APA
Saavedra, F. U., Criado, J. R., & Andreu, J. L. (2014). Is Social Media Marketing Really Working?: Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance. In I. Management Association (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (pp. 1260-1279). IGI Global. https://doi.org/10.4018/978-1-4666-6114-1.ch061
Chicago
Saavedra, Felipe Uribe, Josep Rialp Criado, and Joan Llonch Andreu. "Is Social Media Marketing Really Working?: Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance." In Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1260-1279. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1.ch061
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